Brian Alessi is the Director of Marketing at Everactive, a technology company that combines batteryless wireless sensors and cloud analytics to deliver end-to-end Industrial IoT solutions. Brian drives product positioning and messaging, customer development, and go-to-market strategy for the company. In that capacity, he works closely with customers who are responsible for innovation initiatives, sustainability projects, maintenance & reliability, and overall facility management. During his time with the Everactive, Brian has held various operational leadership roles. Prior to Everactive, Brian worked in management consulting in New York, where he advised clients on business process, information technology, and controls-related challenges. Brian received his MBA from the University of Virginia’s Darden School of Business and his BA from Boston College.