Kris Ward

Kris Ward leads market intelligence and research efforts supporting Tooling U-SME sales, product, and marketing initiatives. She leads intelligence efforts to advance Tooling U-SME’s understanding of the manufacturing, education, and workforce ecosystems to identify unmet needs for developing the next generation, and upskilling the incumbent, manufacturing workforce. In this capacity, Ward helps shape business development opportunities and informs the development of strategy and direction for learning and development products, services, and markets served. Ward started her career with SME in 1996, holding various positions in marketing and product management. Ward received an MBA from Wayne State University and a bachelor’s degree in business from Eastern Michigan University.