Jon Star is a marketing and communications leader focused on telling captivating stories about the intersection of people, processes, and technology. As the Director of Marketing at Methods Machine Tools, Jon is responsible for Methods’ brand strategy and go-to-market activation. Prior to Methods, Jon spent more than a decade at enterprise technology giants Dell Technologies, EMC, and ServiceNow. There, he had a front row seat to the transformational power of technologies and how executives supported customers through their journeys. In his session titled “The Automation Imperative”, Jon will discuss emerging technological trends that will change the manufacturing industry of today and the future.